Societal Challenges

The emerging model of the night markets

New models of consuming and socializing


A growing number of people prefers spending free time at the so called “night markets” instead of going to the traditional restaurants.

Especially, this innovative format is prevalent in Asia where everyone can find cheap and excellent food like tyrofoam bowl brimming with peach-coloured laksa, prawns curling round noodles slithering under a dollop of intensely savoury sambal.

It means that even the way in which people socialize is changing. Will this new formula be able to attract new segments of customers?

Read more @ In the night market