Corporate & Business Strategy

Economia e gestione delle Imprese: Viral marketing per rivitalizzare il brand

Quali strumenti possono essere utilizzati nel viral marketing per lanciare un prodotto e/o rivitalizzare un brand? Quali esempi di campagne di marketing virale usate in passato vi vengono in mente?

Viral_Marketing

‘Harlem shake non è solo il meme nato sulla canzone di Baauer che ha mandato in pensione il Gangnam Style. Per qualcuno infatti il tormentone è anche un modo per provare a capire come nasca e si propaghi un fenomeno su Internet e come cambino società, cultura e strategie di marketing nel tempo. Già, anche il marketing aziendale avrebbe a che fare con l’Harlem Shake. E più di quanto si creda, racconta Kevin Ashton, ex ingegnere del Mit (conosciuto per avere inventato la terminologia L’Internet delle cose), che su Quartz ha ripercorso la storia delle performance in tutine colorate, retroscena compresi.

326 pensieri su “Economia e gestione delle Imprese: Viral marketing per rivitalizzare il brand

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